One of the world’s biggest motorcycle shows, Intermot, has been cancelled amid the ongoing coronavirus pandemic. Traditionally held every two years in Cologne, Germany, the show’s organizers have announced they are throwing in the towel for 2020 and will instead turn their “full focus to the event scheduled for 2022.”
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This isn’t terribly surprising. Back in April, both KTM/Husqvarna and BMW announced they would not be attending either Intermot or EICMA, the massive show that takes place each year in Milan, Italy. The two shows are more often than not a showcase of new and exciting models; for example, in 2018 Intermot was the venue Indian Motorcycle chose to unveil its acclaimed FTR 1200 model.
“Spatial proximity and the shared experience of the trade fair form an integral part of the character of this event,” explained a media release from Intermot organizers this week. “An event that depends on its appeal as an experience and event cannot be held in this form at this point in time ”
To partially make good for the cancellation. Intermot’s organizers have said that they will host a “digital format… that will present vehicle manufacturers’ world premières for the 2021 season” at some point later this year. It sounds like they aren’t entirely sure what they’re planning nor what form it will take, but Intermot organizers have suggested that such a thing may play a part in future shows.
“In future, trade fairs such as Intermot will incorporate more hybrid elements,” states the media release. “To supplement the on-site experience with added digital reach.”
MANY SAW THIS COMING:
Will Coronavirus Cancel Intermot, EICMA This Year?
In other words, the crowded show that I attended in 2018 – bustling with industry types, manufacturers, merchants, moto-journalists, moto-bloggers and -vloggers, photographers and so on – may now be very much a thing of the past. Perhaps in the future there will be no need to travel to Cologne because the bike reveals will take place online, similar to what BMW did when launching the R 18 and KTM in presenting the 890 Duke R.
Meanwhile, organizers for EICMA, the massive annual show that takes place in Milan, Italy, have yet to state clearly whether this year’s event – set for the first week of November – will actually take place. I have to think it won’t. Germany has handled coronavirus relatively well when compared to its European neighbors, whereas Italy was very much an epicenter of the outbreak – the Lombardy region, which includes Milan, in particular.
As a side note: here in the United Kingdom, the country’s largest motorcycle show, Motorcycle Live, has also been cancelled for 2021. It looks like the motorcycle industry is facing some very challenging times.